Improve engagement and sales with simple games.
Unity as a Library (a relatively new feature) enables your app to insert features such as augmented reality (AR), 3D/2D real-time rendering, 2D mini-games, and more. You can add this content to your current native mobile apps.
The game could do any or all of the following:
A lot of apps are quite utilitarian, as a result of this it means once the user has done what they needed to do they leave your app pretty quickly. What if you could keep them in your app for longer? Games can help to give players a fun reason to stay on your app and this content can be embedded within your existing app. This is so that the experience of starting this experience is 100% fluid.
Contemporary scientists strongly believe play is a major part of the human experience. Implementing gaming in business strategy and education has gained significant momentum in recent years with more and more organisations enjoying the benefits.
Imagine if you could gain points and achievements at school or at work, or being allowed to use your creativity and full potential to accomplish the task at hand within a more interactive experience.
Many of our customers believe that to include games in their app, they must create a second app. This is not true anymore with Unity's new Library features. We can create a separate game that can be loaded alongside your app.
The following are just some of the benefits of gamification for your business, these include:
(Source: eLearning Industry)
(Source: Talent Ims)
In this case, the results are very clear. In addition to providing fun, games can also provide a meaningful experience. Therefore, if you want any chance of getting through to Millennials and Generation Z, games are undoubtedly the best form of communication.
"The gamification market is estimated to be worth $32 billion by 2025."
To assist in driving sales through games, we can develop a game concept to suit your app. McDonald's and Burger King are two brands with popular play and win incentives built into their apps.
The decision to do this is a no-brainer especially for apps that want to stand out, compete and survive now and into the future. It is far cheaper to develop a game and the results it will yield than to gain the same potential new sales or success through traditional marketing. We can typically develop a simple game within 8 weeks, within a budget of $20-40K USD. If a game can therefore increase sales by just a modest rate, then the ROI should (depending on your total volume of sales today) return in no more than 3-6 months, thereafter providing additional profits.