Lilly Road Ahead Challenge

For use at events, play an off-road racing game, drive a vehicle controller-free with two other players. Detected with an Xbox Kinect sensor, steer and boost your vehicle to the finish line.

Game Design and Development
Xbox Kinect

In partnership with DDB, we developed an Xbox Kinect game in order to promote Lilly and Boeheim Ringer's products at upcoming expos and conferences during 2015 and 2016.

Using the Xbox Kinect sensor, we created a racing game that allowed up to three players to compete. The players raced an off-road vehicle. Since there is no controller in this game, players control the direction of their vehicle physically by turning their arms; and acceleration by pushing their arms forwards and backwards. Players were also challenged to a quick quiz prior to the race, which allowed the client to convey a key message. The fastest player to answer the question won a speed boost to the starting line.

The game was designed to reinforce the client's key messages and get delegates' attention at events during the conference.

We provided the following services:

  • Game design and development
  • 3D vehicle design and physics setup
  • 3D environment design
  • Integration of controls with Xbox Kinect
  • Art for the clients booth including wall panels and floor art
  • UI/UX development
  • Music and sound design

To begin the game, players walked into the gameplay area and used their arms to play against up to three other players.

Our client was able to attract lots of attention at large conferences with an arcade-style game we developed

From the events, the client got up to 3+ hours of continuous play over 2 days (between 30-minute to one-hour breaks). By playing the game, the client can initiate a conversation with industry professionals who they would not normally meet. On time and above our clients' expectations, Mode provided on site support, gaming equipment, surrounding panels and floor artwork, and the game software that we developed.

The players were ranked from 1st to 3rd place at the end of the race.

Microsoft's Xbox Kinect Motion Sensor was used in this project. Kinect can instantly detect and track the full body motion of up to six players. We developed a fun racing game with fun gestures that helped to boost the clients' attention at events.

Screenshot Images

No items found.

Concept Art

No items found.

Gameplay Videos


Hear what our amazing customers have to say

"Mode have a level of polish and attention to detail to their work that is impressive and rare. I'd recommend that you talk to them about your next game project."

Photo of Gavin Brown from Scholastic Inc.
Gavin Brown
Digital Product Director, Scholastic Inc.

"Thank you Mode for believing in the kids we work with and throwing everything that you and the team had at this project. And finally – thanks for delivering a super cool and engaging game. Hip hop meets maths and science – got me hooked!"

Photo of Jack Manning-Bancroft from AIME
Jack Manning Bancroft
Request a quote

Say hello

Our team would love to hear from you. Please provide as much detail about your idea or project as possible, this is so we can begin working with you.

Success icon
Your message has been submitted.
We will get back to you within 24 - 48 hours.
cross icon
Check the highlighted fields and try again or contact us at
Mode monster worm top endMode monster worm bottom endMode monster worm middle leftMode monster worm middle right
Our offices

Come and visit us to start a conversation

There’s a free coffee in it and we’re friendly, so let's meet up!

Mode HQ – Sydney, Australia

Suite 709, 250 Pitt St. Sydney NSW Australia 2000
Phone number – available on request
Book a meeting
Mode office photo