Speed Of Bolt

Play a simple and addictive social web game with the fastest man on the planet, Usain Bolt

Client
Amobee
Delivered
2018

The globally renowned social media agency Amobee collaborated with us to create a simple HTML5 game to promote Optus' mobile services.

The strategy and advertising campaign from Optus required us to include Usain Bolt with their game. We designed a game to meet the client's goals. Game was designed as a simple social game that could be played on Facebook and SnapChat. The game allows players to run with Usain Bolt at the Speed Of Bolt and is playable on both mobile and desktop platforms. In order to maintain their running speed, players collect bolt points. This can be used to unleash Bolt Speed for a score bonus.

We provided the following services:

  • Game design and development
  • Level design
  • Custom HTML5 game development
  • A game suitable for play on Facebook Messenger and Snapchat
  • Facebook leaderboard
  • UI/UX development
  • Music and sound design

Explore The Expertise Behind Making The Game

Learn more about the game development services, platforms and technologies we offered to our client to develop this project.

A fast-loading social advertising game delivered within a short timeframe and on a small budget.

Players collect speed to reach ‘Bolt Speed’, reinforcing the campaign’s promotion of Optus 4G services.

This simple game idea had to be developed within the confines of a thin brief, a short schedule and a reasonable budget. The client required a game that focused on speed, so even the loading times had to be super fast. Besides providing game development services, Mode arranged suitable hosting services ensuring that the game loaded at bolt speed. The game received up to 20K unique plays per day and as many as 500K+ during the whole campaign. A three-month campaign was tailored to the target market of Australia in order to suit campaign messages.

A leaderboard and social sharing functions were included in the social game, which was played on Facebook and Snapchat.

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Hear what our amazing customers have to say

Mode has a level of polish and attention to detail to their work that is impressive and rare as a development partner. I'd recommend that you talk to them about your next game project.

Gavin Brown
Digital Product Director, Scholastic Inc.

Thank you Mode for believing in the kids we work with and throwing everything that you and the team had at this project. And finally – thanks for delivering a super cool and engaging game. Hip hop meets maths and science – got me hooked!

Jack Manning Bancroft
CEO, AIME

We had the pleasure to work with the Mode Team on the development of digital learning apps for the Early Learning STEM Australia (ELSA) and the ELSA schools program. The final products (on both occasions) were innovative and conceptually strong, in part because Shane and his team has a unique skill to establish a strong nexus between creative design and functional use.

Thomas Lowrie
Centenary Professor

Mode's commitment to craft has always been impressive. The team is a pleasure to work with, and their instincts for what makes a game feel great mean the final product always lands better than I'd originally imagined. I look forward to the next project we can work on together.

Patrick Rutkowski
Creative Technologist

Mode are absolute experts in their domain. Not only did they deliver seamlessly on the execution, but were able to ideate with us along the entire journey. They effortlessly collaborated with our design and engineering teams to integrate the game into a broader campaign experience for our client, and made the process enjoyable every step of the way.

Ahmed Meer
Chief Product Officer

Shane and the team at Mode Games were a pleasure to work with from start to finish and helped us bring our creative concept to life in an engaging way to deliver a great finished game.

Dearbhla Nic Amhalghaidh
Senior Account Director
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