Speed Of Bolt

Play a simple and addictive social web game with the fastest man on the planet, Usain Bolt

Game Design and Development
Web, Facebook, Snapchat

The globally renowned social media agency Amobee collaborated with us to create a simple HTML5 game to promote Optus' mobile services.

The strategy and advertising campaign from Optus required us to include Usain Bolt with their game. We designed a game to meet the client's goals. Game was designed as a simple social game that could be played on Facebook and SnapChat. The game allows players to run with Usain Bolt at the Speed Of Bolt and is playable on both mobile and desktop platforms. In order to maintain their running speed, players collect bolt points. This can be used to unleash Bolt Speed for a score bonus.

We provided the following services:

  • Game design and development
  • Level design
  • Custom HTML5 game development
  • A game suitable for play on Facebook Messenger and Snapchat
  • Facebook leaderboard
  • UI/UX development
  • Music and sound design

A fast-loading social advertising game delivered within a short timeframe and on a small budget.

Players can collect speed to get to Bolt Speed, the game was used to promote Optus 4G services

This simple game idea had to be developed within the confines of a thin brief, a short schedule and a reasonable budget. The client required a game that focused on speed, so even the loading times had to be super fast. Besides providing game development services, Mode arranged suitable hosting services ensuring that the game loaded at bolt speed. The game received up to 20K unique plays per day and as many as 500K+ during the whole campaign. A three-month campaign was tailored to the target market of Australia in order to suit campaign messages.

A leaderboard and social sharing functions were included in the social game, which was played on Facebook and Snap Chat.

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Gameplay Videos


Hear what our amazing customers have to say

"Mode have a level of polish and attention to detail to their work that is impressive and rare. I'd recommend that you talk to them about your next game project."

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Gavin Brown
Digital Product Director, Scholastic Inc.

"Thank you Mode for believing in the kids we work with and throwing everything that you and the team had at this project. And finally – thanks for delivering a super cool and engaging game. Hip hop meets maths and science – got me hooked!"

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Jack Manning Bancroft
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