The Pfizer VR Experience

To help their customers better understand a new product, Pfizer wanted a totally new way to do so. Their goal was to create something unique, impactful, but a short experience so as not to waste the time of potential customers. We quickly decided to create a VR experience with Google Cardboard and the Zeiss One headset, the best on the market. The result was a high-quality VR experience that was easily portable, untethered, and quick to setup and play.

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We provided the following services:

Game design and development
Voice over and short educational lessons
3D character art and animation
3D environment design
Implementation of Google Cardboard to create a VR experience
UI/UX development
Music and sound design

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In order to develop our solution for the client, Mode designed a sci-fi world that felt safe for a friendly droid character called CR1Z to guide players through a short interactive experience. By telling a story, CR1Z enabled many interactions with the player via voice and audio, allowing them to learn about treatment with their products. Our small world was designed to reinforce a feeling of safety for players since they would feel vulnerable wearing a VR headset. After delivery, Pfizer engaged Mode and DDB to develop many other additional VR experiences.

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With the help of Virtual Reality, we created an engaging educational experience

Virtual Reality games are unlike any other gaming experience, as they are much more immersive. VR definitely has limitations and in this case was best suited to short play sessions. A large percentage of people are prone to motion sickness for this reason. We designed an experience that accommodates these limitations. Players can interact with the virtual world using hand sensors, controllers, or gaze-based interactions.

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Mode has a level of polish and attention to detail to their work that is impressive and rare as a development partner. I'd recommend that you talk to them about your next game project.

Gavin Brown

Digital Product Director, Scholastic Inc.

Thank you Mode for believing in the kids we work with and throwing everything that you and the team had at this project. And finally – thanks for delivering a super cool and engaging game. Hip hop meets maths and science – got me hooked!

Jack Manning Bancroft

CEO, AIME

We had the pleasure to work with the Mode Team on the development of digital learning apps for the Early Learning STEM Australia (ELSA) and the ELSA schools program. The final products (on both occasions) were innovative and conceptually strong, in part because Shane and his team has a unique skill to establishes a strong nexus between creative design and functional use.

Thomas Lowrie

Centenary Professor

Mode's commitment to craft has always been impressive. The team is a pleasure to work with, and their instincts for what makes a game feel great mean the final product always lands better than I'd originally imagined. I look forward to the next project we can work on together.

Patrick Rutkowski

Creative Technologist

Mode are absolute experts in their domain. Not only did they deliver seamlessly on the execution, but were able to ideate with us along the entire journey. They effortlessly collaborated with our design and engineering teams to integrate the game into a broader campaign experience for our client, and made the process enjoyable every step of the way.