The Pfizer VR Experience

Play a short Virtual Reality experience set within a science fiction location to learn more about cancer treatment with a friendly droid

Game Design and Development

For Pfizer, one of the world's largest pharmaceutical companies, we once again teamed up with our friends at DDB to create a truly unique experience.

To help their customers better understand a new product, Pfizer wanted a totally new way to do so. Their goal was to create something unique, impactful, but a short experience so as not to waste the time of potential customers. We quickly decided to create a VR experience with Google Cardboard and the Zeiss One headset, the best on the market. The result was a high-quality VR experience that was easily portable, untethered, and quick to setup and play.

We provided the following services:

  • Game design and development
  • Voice over and short educational lessons
  • 3D character art and animation
  • 3D environment design
  • Implementation of Google Cardboard to create a VR experience
  • UI/UX development
  • Music and sound design

In order to develop our solution for the client, Mode designed a sci-fi world that felt safe for a friendly droid character called CR1Z to guide players through a short interactive experience. By telling a story, CR1Z enabled many interactions with the player via voice and audio, allowing them to learn about treatment with their products. Our small world was designed to reinforce a feeling of safety for players since they would feel vulnerable wearing a VR headset. After delivery, Pfizer engaged Mode and DDB to develop many other additional VR experiences.

With the help of Virtual Reality, we created an engaging educational experience

Virtual Reality games are unlike any other gaming experience, as they are much more immersive. VR definitely has limitations and in this case was best suited to short play sessions. A large percentage of people are prone to motion sickness for this reason. We designed an experience that accommodates these limitations. Players can interact with the virtual world using hand sensors, controllers, or gaze-based interactions.

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Gameplay Videos


Hear what our amazing customers have to say

"Mode have a level of polish and attention to detail to their work that is impressive and rare. I'd recommend that you talk to them about your next game project."

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Gavin Brown
Digital Product Director, Scholastic Inc.

"Thank you Mode for believing in the kids we work with and throwing everything that you and the team had at this project. And finally – thanks for delivering a super cool and engaging game. Hip hop meets maths and science – got me hooked!"

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Jack Manning Bancroft
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