Play a short Virtual Reality experience set within a science fiction location to learn more about cancer treatment with a friendly droid
To help their customers better understand a new product, Pfizer wanted a totally new way to do so. Their goal was to create something unique, impactful, but a short experience so as not to waste the time of potential customers. We quickly decided to create a VR experience with Google Cardboard and the Zeiss One headset, the best on the market. The result was a high-quality VR experience that was easily portable, untethered, and quick to setup and play.
We provided the following services:
In order to develop our solution for the client, Mode designed a sci-fi world that felt safe for a friendly droid character called CR1Z to guide players through a short interactive experience. By telling a story, CR1Z enabled many interactions with the player via voice and audio, allowing them to learn about treatment with their products. Our small world was designed to reinforce a feeling of safety for players since they would feel vulnerable wearing a VR headset. After delivery, Pfizer engaged Mode and DDB to develop many other additional VR experiences.
Virtual Reality games are unlike any other gaming experience, as they are much more immersive. VR definitely has limitations and in this case was best suited to short play sessions. A large percentage of people are prone to motion sickness for this reason. We designed an experience that accommodates these limitations. Players can interact with the virtual world using hand sensors, controllers, or gaze-based interactions.
"Mode have a level of polish and attention to detail to their work that is impressive and rare. I'd recommend that you talk to them about your next game project."
"Thank you Mode for believing in the kids we work with and throwing everything that you and the team had at this project. And finally – thanks for delivering a super cool and engaging game. Hip hop meets maths and science – got me hooked!"
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