We gamify experiences to motivate your customers and employees to achieve hard-to-reach goals
Our team has experience with integrating game mechanics into existing systems, activities, and services to motivate and engage users through play. Let us help your customers or employees to interact more effectively with your business or organisation in order to build trust and deliver improved results.
What is gamification and how can I use it to increase engagement with my employees and customers?
Gamification is the integration of game mechanics into systems, services, organisations, and activities to motivate and engage users to increase outcomes with a game-like experience.
Gamification works as it is a convincing system design; it's commonly used for user engagement, organisational efficiency, employee education and evaluation, system usability, physical exercise, and more. Research shows gamification encourages individuals of all demographics to achieve hard to reach goals.
You should consider including many of these game design elements when designing a gamification system for your business:
In a gamified environment, they are typically awarded after completing specific activities. These are numerical values as indicators of a player's progress.
They are earned and accumulated in the gamification context and are also known as achievements. The achievements of players demonstrate their attainment of levels and goals within the gamified system design.
Usually, these ranking systems measure players' relative success based on a set of success criteria, such as points or badges. Besides determining who is the best at a particular activity, they are also indicators of progress because cumulative points distinguish one player's performance to others.
They are often used in simulation or strategy games to provide information about the player's performance in relation to their past performance. This enables them to track their progress over time.
In gamified experiences, stories give context to the activities and characters. Players will gain a deeper sense of purpose with a theme and tone to the experience that this enables.
A players character is represented within a games as an avatar. In most games, players select options to personalise a characters appearance. Characters can be objects, trees, people, animals, and much more.
Regardless of if they are made up of real players or non-player characters, they can encourage cooperation and/or competition. Players can work together and motivate each other to reach a common goal.
At Mode, we can design a gamification systems to reach your goals within a new or existing web or app. In addition, we have experience designing games that can be easily integrated into existing native applications or played cross-platform within any modern web-browser.
Explore the types of games we have made for our customers
We offer our work-for-hire game development services to make games for the purpose of education, gamification, promotion or as products to generate revenue in the Apple and Google Play stores.
App Store and Marketplace Games
We make apps for the Apple and Google Play Stores as a product you can market. These games are designed with advertisements and in-app transactions to generate ongoing revenue. We can implement a variety of revenue-generating strategies within your game. Not every game has to be free-to-play with micro-transactions and lots of ads. With our help, you can generate revenue consistently with an economy that is appropriate to your games design and it's target audience.
We can make a game to support your educational programmes, as an app, a VR experience, or a hybrid between digital and the real-world. We have developed 'serious' games for reputable institutions and world-changing organisations that succeed. We have created award winning games for, employees and students to learn, train, and understand something new through an interactive process of play.
We can develop promotional games tailored to a brand's tone and campaign message. Engage your target audience long-term organically or generate high traffic quickly with virality. We have delivered lots of games for advertising agencies and large brands. We have helped them to generate growth, awareness and increased revenue for their businesses.
We create interactive games for live events that deliver a unique, fun, short experience that will give you an edge over your competitors. New technologies, such as Virtual Reality, are especially effective in creating a unique and memorable experience for your customers. To create buzz and attention at your event, our designers will tailor a game that represents your brand values and messages very clearly.
Our team understands how to integrate gaming mechanics into existing systems, activities, and services to motivate and engage users. We can help you interact more effectively with your customers or staff, so that you can achieve your goals motivated by play. With the help of our experts, you can integrate a gamified design into your existing infrastructure of an app or web platform to boost its success.