Rabbitohs Fan Experience

Bringing the Rabbitohs to Life with Full-Body Motion Gaming

We transformed a retail space into an interactive sporting experience where fans didn't just browse merchandise, they stepped into the action. Using full-body motion tracking, players of all ages could jump, kick, dodge and compete together on a massive screen, creating a memorable in-store attraction that celebrated the Rabbitohs brand.

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Motion Tracking Without Controllers

Rather than relying on specialised hardware, we developed a custom motion tracking system using Google MediaPipe and a standard optical camera. This allowed the experience to accurately track full-body movement and hand positions in real time, providing responsive gameplay without controllers, wearables or complex setup.

The result was a highly accessible experience that could be enjoyed instantly by anyone walking into the store.

Four Fun Interactive Mini Games

Designed for short, energetic play sessions, the experience featured four unique mini-games that encouraged repeat play and friendly competition.

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Players could experience:

• Catch footballs flying across the screen.
• Kick goals using natural body movement.
• Avoid incoming tackles through quick reactions.
• Compete in the chaotic, balancing and stacking fans challenge.
• Each game features Rabbitohs apparel and merchandise to promote the club's brand.

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Each game was designed to be simple to understand within seconds while providing enough variety to encourage players to try every challenge.

An Authentic Rabbitohs Experience

Every aspect of the experience was designed specifically for the South Sydney Rabbitohs.

We recreated the Rabbitohs' home stadium as a detailed 3D environment and developed custom stadium assets, interactive effects and branded gameplay elements. Players were surrounded by official club colours, the latest Rabbitohs apparel and energetic presentation that reflected the excitement of match day.

To further immerse fans, the games featured professional voice-overs from Rabbitohs star players, creating a genuine connection between the digital experience and the club itself.

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Engineered for High-Traffic Public Spaces

The experience was designed to operate continuously within the Rabbitohs merchandise store, allowing hundreds of visitors each day to step into the play area without assistance. We also provided a floor mat graphic to outline the playable space.

Using a standard optical camera and custom computer vision technology, the installation required minimal setup. We supplied the hardware and software as a complete solution, delivering reliable full-body tracking for busy public environments.

Its quick gameplay sessions, automatic player detection and intuitive interaction made it ideal for retail spaces where visitors could immediately join in without instructions or controllers.

Turning Retail into an Interactive Stadium

Rather than simply showcasing merchandise, the experience encouraged fans to become part of the Rabbitohs story. Families, children and supporters were drawn into the store by a fun, physical activity that created excitement, laughter and memorable moments beyond traditional retail.

The installation demonstrated how motion-controlled experiences can strengthen fan engagement while naturally increasing the time visitors spend interacting with a brand.