Serve Like Dylan

Maximising the launch of Dylan Alcott's new exhibit at Madame Tussauds Sydney

When Madame Tussauds Sydney introduced Australian of the Year and Grand Slam champion Dylan Alcott to its collection, the goal was to do more than unveil a new wax figure. The museum wanted to maximise the impact of Dylan's inclusion by creating a memorable interactive attraction that encouraged visitors to actively engage with the exhibit rather than simply observe it.

The experience was designed to celebrate Dylan's achievements while giving visitors the opportunity to step into his shoes and experience the thrill of serving like a champion.

The Challenge

The attraction needed to be intuitive, engaging, and reliable enough to operate continuously in a high-traffic public venue. It also needed to integrate seamlessly with the museum's existing multimedia systems while delivering visuals worthy of one of Australia's most recognisable sporting icons.
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Our Solution

Mode Games designed and developed a bespoke Unity game using Microsoft's Kinect motion sensing technology, allowing visitors to control the experience using their own body movements, no controllers required.

Players perform either a left or right-handed tennis serve, attempting to match the perfect swing timing and speed to serve just like Dylan Alcott.

Built in Unity using the Universal Render Pipeline (URP), the game delivers a highly polished visual experience while maintaining the performance and reliability required for a permanent public installation. URP enabled us to create realistic lighting, premium materials, post-processing effects, and smooth animation, giving the attraction a modern, broadcast-quality appearance.

To further immerse players, we created:

• A custom 3D tennis stadium inspired by the Australian Open Rod Laver Arena.
• High-resolution 3D racquet and environment assets.
• Dynamic visual effects and music that respond to gameplay.
• Motion controls supporting both left and right-handed players.
• An intuitive experience suitable for visitors of all ages.

Beyond the gameplay itself, we integrated directly with the Madame Tussauds multimedia control system using network socket communication. When the game begins, nearby exhibits automatically reduce their audio levels, allowing players to enjoy the experience without disrupting surrounding attractions. The game was also featured on Channel 10's morning show, showcasing the interactive experience to a national audience. Or you can book your ticket and find out more at Madame Tassuads