Transform Every Visitor Into The Parade

Madame Tussauds Sydney wanted an attraction that celebrated individuality while encouraging every visitor to become an active part of the new Sydney Pride exhibition.

We developed a fully interactive augmented reality dress-up experience that requires nothing more than stepping beneath the installation. Using a combination of Google MediaPipe, Microsoft Kinect and our own custom computer vision technology, visitors are automatically detected, scanned for height and body proportions, then transformed with an extensive collection of virtual Pride-inspired appearance items.

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Guests can customise their look using four interactive categories:

• Headwear
• Accessories
• Clothing
• Face Paint

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Once complete, visitors are given a moment to capture a selfie and then their created look becomes part of the museum's daily digital Pride Parade, allowing every guest to contribute to the exhibition itself.

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Advanced Computer Vision Creates A Perfect Fit

Behind the playful experience is a sophisticated real-time computer vision pipeline designed to make every virtual item feel naturally attached to the visitor.

The installation combines Google MediaPipe facial landmark tracking, Microsoft Kinect depth and body tracking, and our own custom runtime fitting technology to automatically adapt each virtual item to the individual.

Our custom developed system:

• Detects visitors automatically by IR
• Measures body height and proportions
• Tracks facial landmarks in real time
• Clips virtual headwear items naturally around the face
• Maps and fits clothing to the user's body
• Maintains stable smooth tracking as visitors move and pose
• Captures a high-quality personalised selfie

The result is a seamless experience that works across a wide range of body shapes and heights without requiring controllers, markers or wearable devices.

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Thousands Of Unique Pride Looks

Every visitor can create their own personalised appearance by combining virtual items across four categories.

With hundreds of individual assets available, the installation generates thousands of unique combinations, ensuring every selfie feels personal while encouraging visitors to experiment with different Pride-inspired styles.

The responsive interface makes changing appearance items fast and intuitive, allowing visitors to focus on creativity rather than technology.

Your Selfie Becomes Part Of The Exhibition

The experience doesn't end when the photo is taken.

Once visitors finish creating their Pride look, their personalised selfie is submitted to a continuously updating digital Pride Parade displayed throughout the museum.

This transforms every participant into part of the attraction itself, encouraging repeat visits, social sharing and a stronger sense of community throughout the exhibition.

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A Pride Experience Visitors Return To Every Year

The installation has become a signature feature of Madame Tussauds Sydney's annual Pride celebrations, delivering a memorable interactive experience that combines entertainment with innovative technology.

By integrating Google MediaPipe, Microsoft Kinect and custom-developed computer vision software, the attraction delivers reliable full-body tracking, accurate face mapping and convincing virtual clothing without requiring specialised wearable hardware.

The result is a highly engaging museum experience that creates memorable selfie moments, celebrates diversity and continues to attract visitors during Sydney's annual Pride Festival.

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Technology Highlights

• Google MediaPipe facial landmark tracking
• Microsoft Kinect body and depth tracking
• Custom computer vision algorithms
• Automatic body measurement and scaling
• Real-time face clipping and attachment mapping
• Dynamic clothing fitting
• Controller-free interaction
• Live user-generated content integration
• Digital Pride Parade display
• Optical camera-based experience